Woven in Time

At the heart of Tethered: Woven in Time is an exploration of how time weaves through our personal histories, everyday rituals, and the people we share them with. This campaign reflects on the emotional significance of time. It considers how time marks milestones, shapes identity, and creates lasting connections between individuals and communities. Through storytelling, we position Tethered as a symbol of those moments where time and memory converge, highlighting the beauty of shared experiences, creative collaborations, and the relationships that shape us.

In this spirit, Reese Blutstein and Chloé Horseman bring the campaign to life. Their long-standing friendship is a quiet but powerful example of how connection can inform both personal style and creative expression. Through their shared memories and mutual understanding, we see how time spent together influences their approach to fashion, image-making, and storytelling. Their presence offers an authentic and deeply personal reflection of what it means to be tethered to someone through time.

For Woven in Time, we knew we needed more than muses. We needed a bond. A friendship that had lived through seasons, across cities, and could still return to itself without missing a beat. Reese Blutstein and Chloé Horseman were that from the start. Their creative partnership spans nearly a decade, an intuitive, unspoken trust that shows up in every frame they make together. Making their work more lived in than posed. The Catskills served as a backdrop, and through Chloé’s lens and Reese’s instinctive styling, the shape of their shared time came into view.

This campaign isn’t just about what you wear. It’s about the time you spend with people who see you fully. Who show up for the good light and the hard days. Who remember you before you became who you are now and help carry that forward.

That’s what Woven in Time means to us. And that’s what Reese and Chloé embody.

Reese Blutstein started sharing her outfits on Instagram in 2015 as a college student in Atlanta, never expecting it to become anything more than a fun way to document what she wore. Nearly a decade later, she's become one of fashion's most trusted voices not because she follows trends, but because she ignores them.

Her approach to style is built on a simple philosophy: use what you have, wear it again, make it new. "I think using pieces you already have over and over is not only sustainable, but it also leads to a more creative mind," she says. "There is something beautiful about just having a few pieces and making them new, and I try to channel that."

This is how she actually lives. Some of her most treasured pieces have the deepest stories: a polka dot skirt her mother found while dumpster diving, handmade by a woman named Gloria who wrote letters to her husband during the war. "It's fun to imagine what her life was like and what she did in this skirt," Reese says. "Now I get to carry these pieces and share a new part of their story."

Becoming a mother has shifted how she thinks about time and meaning. "Before you have kids you don't realize just how much time you have, even if it feels like you have none," she reflects. "I think it's just teaching me to really not take time for granted."

Chloé Horseman has been taking pictures since she was seventeen, but she's been watching photography happen her whole life. Growing up around her father's camera taught her that photography was about more than just documentation, it was about holding people close. "I got to see what he saw, and I also remembered the moment he saw the frame and pressed the shutter," she says. "I felt like I was in on some sort of secret magic."

That sense of magic runs through everything she creates. Based between New York and LA, Chloé has built her reputation on capturing what she calls the "intimate in-between moments" those tender, honest seconds that happen when people think no one is looking. Her photographs have that quality where you feel like you're remembering something, even if you've never lived it before.

"I'd like to think that my photographs feel like a hug from a dear friend," she says. "Something intimate but safe, something that can't be replicated because of the connection." That connection is everything to her.

Whether she's photographing a campaign or just someone she loves at home, Chloé's approach stays the same. Her camera listens. And somehow, that listening translates into images that feel both completely personal and universally familiar. As she puts it: "We're not just making work. We're making memories."