In Brooklyn, friends opened their studio and invited our New York community to “Come As You Are” to show up in their own style and let the camera meet them there. Photographer Roger Gallegos, who began photographing in Dallas and now calls New York home, captured a series of portraits that feel like a conversation: between cities, between friends, and between the ways we live with time.

BREDA’s story was shaped in Dallas, by artists, friends, and neighbors who believed in what we were building and wore the work before it had a name. That foundation didn’t vanish when many on our team, Roger included, naturally found their way to New York; it traveled with us. The energy in the room made that clear. You could feel Dallas in the warmth of the welcome, the easy collaboration, the sense that style isn’t a performance.

The portraits reflect that lineage. There’s polish, yes, but also the small, unguarded moments that happen when people feel seen: cuffs pushed up after a laugh, a watch catching light mid-gesture, textures layered because that’s how the wearer likes to move through a day. It’s New York through a Dallas lens.

We’re proud to see the BREDA community grow in New York. We’re equally certain it wouldn’t be possible without Dallas: the support, the early belief, the invitations to try things our own way. These images are a thank-you to both cities, proof that a brand can expand and still feel like home.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Photography by Roger Gallegos. Brooklyn, New York.