An Accessory for Your Accessory

Introducing Part 1 of our limited edition collaboration with KkCo Studio, an unconventional apparel brand built from community.

Each scrunchie sleeve is hand-dyed at KkCo Studio in Los Angeles, and is meant to be worn as a companion to your Play watch or function on its own as a scrunchie. 

Engage in Playful Practice

Releasing the stigma that one must be competitive in achieving physical wellness to simply enjoy the body and the way it moves.

It's Okay to Play

Releasing the mind of boundaries that allow us to grow away from curiosity and acts of playfulness.

“We’re so excited to be working with BREDA on a two-part collaboration. We started with an accessory that builds upon your watch. The Scrunchie Sleeve is made out of waffle towel material - imported from Turkey and hand-dyed in our studio. It can be slipped onto the watch band or can be worn separately. It’s a watch accessory you didn’t know you needed.

The second part of our collaboration is our very own watch! We’re still in an R&D phase but our goal is to make it as multi-functional as possible. Something you’ll wear hiking, camping, and maybe even swimming!”

Kara Jubin
Founder & Designer, KkCo

“We had so much fun working on this project with KkCo. The Play collection is all about joy, motion, imagination and pleasure—so we wanted to create something that seamlessly coexists with the watch and all the adventure it’s made for. The Scrunchie Sleeve is just part 1 of 2 part collaboration, stay tuned for a new KkCo & BREDA watch and even more playful practice!”

Kendall Falcon
Creative Director, BREDA


Photographer (digital): Kristen Jan Wong @kristenjanwong
Photographer (film): KkCo
Photographer (product): Kalan Briggs
Model #1: Ebony Francisco @ebony.francisco
Model #2: Adel @yourfriendadel