BREDA Journal | BREDA Watches | We are a watch company. | Dallas, TX

A person with long dark hair, wearing a denim jacket, white shirt, jeans, and bandana, sits barefoot on a wood floor by stairs, smiling at the camera.

Softness as a Strength with Natasha Jiwa

For Pride Month, we sat down with Brooklyn-based artist and designer Natasha Jiwa to talk about queerness, creative rhythm, and the strength of softness. Natasha shares how slowness, imperfection, and presence shape both her practice and her sense of self.

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How Motherhood Taught Alina Inacio to See Time Differently

How Motherhood Taught Alina Inacio to See Time Differently

For Alina Inacio, motherhood became a portal for presence, for softness, and for rewriting what time and success mean.

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Ashley Stuart’s Goopy, Glossy, Glorious World

Ashley Stuart’s Goopy, Glossy, Glorious World

During Dallas Art Fair Week, Dallas-based artist Ashley Stuart brought her signature resin dreamforms to BREDA’s Time Bar at The Joule. Glossy, maximal, and deeply personal, her sculptures glowed with a strange kind of joy, somewhere between furniture, fantasy, and feeling.

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Zarina Karapetyan’s Soft Rebellion

Zarina Karapetyan’s Soft Rebellion

During Dallas Art Week, artist Zarina Karapetyan slowed things down. In collaboration with BREDA at The Joule, her work created a quiet space for presence, reflection, and memory as well as an offering shaped by stillness rather than urgency.

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A Study of Time Well Spent

A Study of Time Well Spent

During Dallas Arts Week, we opened the BREDA Time Bar at The Joule, a space for art, movement, and community. The evening was a reminder of how good it feels to show up, dance, and reconnect. A heartfelt thank you to our Dallas community for making it so special.

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Inside the BREDA Coda Lounge

Inside the BREDA Coda Lounge

From March 21-23, the BREDA Coda Lounge transformed Nordstrom’s flagship lobby into a space for stillness, reflection, and shared stories. Inspired by the Coda timepiece, the lounge invited guests to pause, connect, and embrace the beauty of life in transition.

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