Held at Les Halles de l’Île from April 14–18, the five-day event brought together 20 brands in a shared environment designed to prioritize accessibility and direct interaction. Open to the public, Chronopolis drew a broad mix of attendees, including journalists, collectors, designers, retailers, and creatives from outside traditional watch circles.

As the only American brand represented, BREDA presented a selection of core collections alongside Pulse (Locket), contributing a design-led perspective that places emphasis on time as something experienced rather than strictly measured.

“It was beautiful and rewarding to be a part of the global watch community,” said Amir Meghani, CEO of BREDA. “It felt unreal being in Geneva, not as a visitor but a contributor to the industry. The immediate respect and support coming from everyone we met was a treat.”

The diversity of the audience stood out as a defining aspect of the event. According to Meghani, the range of attendees reflected a shift in how watch culture is being accessed and understood.

“The diversity of the public who attended was what surprised me most,” he said. “Journalists, customers of all ages and backgrounds, watch executives, creative industry personnel, designers, retailers, and content creators all coming together.”

A notable pattern throughout the week was how people engaged with the pieces together. Couples and friends moved through the space side by side, often landing on matching watches or Time Rings as shared purchases rather than individual ones. The moment felt less transactional and more relational, with design acting as a point of connection. For Kendall Falcon, that response comes down to approach. “We know how to have fun with our designs and create pieces that feel original.”

Within that environment, BREDA’s position was reinforced by the structure of the fair itself.

“Each brand brought something different, from design to community to price levels,” Meghani said. “We all had our place. That’s what made the show so special and unique.”

Beyond presentation, the overall experience of the fair was defined by collaboration and a shared energy among exhibitors.

“We loved every minute of it,” he added. “The founders, the diversity of the public and industry, the space, and the energy between the brands, along with the care from the organizers, made it something worth being part of.”

Meghani also acknowledged APRESDEMAIN founders Lorenzo Maillard and Maxime Couturier for their role in bringing the event together and extending the initial invitation to BREDA.

We’ve already committed to returning. “BREDA is locked in,” Meghani said.