On August 25, BREDA gathered friends, editors, and collaborators at The Golden Swan in New York’s West Village to showcase Sincerely, Jane, our new campaign that expands the world of one of our most recognizable timepieces.

The evening marked the first public look at two new additions to the collection: Jane (Leather) and Jane (Time Charm). (If you were at Chronopolis, you got a sneak peek.) Together, they take our signature oval somewhere new. Jane (Leather) pairs the case with smooth leather straps and polished metal detailing, while Jane (Time Charm) shrinks the silhouette to a compact 21mm form designed to move beyond the wrist as a necklace, keychain, or brooch.

Guests were invited to see, wear, and handle the new pieces rather than just view them on display. Jane (Leather) was displayed alongside the wider Jane collection, including Jane (Revival), while Jane (Time Charm) showcased the different styling configurations, showing how easily a watch can be transformed into a true timepiece.

For the first time, guests were able to personalize their timepiece in person outside of Pulse (Locket). Guests selected Jane (Time Charm) pieces to be engraved on-site by @christigraphy, adding a name, date, or sentiment before taking them home. The engraving experience extends one of the ideas at the center of Sincerely, Jane: that the things we live with rarely remain just as we found them.

The idea carried through to the bar, where three cocktails were created for the evening. Sincerely, Jane paired gin with St-Germain, lemon, and rose. The Keepsake combined Sauvignon Blanc with jasmine-infused Cocchi Americano, lemon, and soda. Mother of Pearl, named for the material found across the Jane collection, mixed Aelred Melon Aperitif, Lustau Fino Sherry, Aperol, Chinola passionfruit, lemon, and soda.

Our night at Golden Swan was what Sincerely, Jane is all about. Making a personal and physical connection and letting memories gather.

-Sincerely, Jane.