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"It began by the idea of time standing still, manipulating a moment, the way that a painting or an image has the power to do so. This gave way for the visual aspect of the campaign, capturing the process of arranging elements in a composition." –Kendall Falcon, Art Director

The Still Life collection studies the art of manipulating a moment and capturing a point in time, an instant. The BREDA Fall 2018 collection introduces 16 new styles, including the Joule (Petite), a smaller and deliberately uncluttered update to our iconic Joule watch.


Inspired by the process of still life art and the freedom in arrangement of elements within a composition.


Photography: Kalan Briggs
Art Direction & Styling: Kendall Falcon
Production Assistance: James Blessinger
Graphic Design: Sidney Stevens