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Introducing BREDA's New Creative Director

An Exit to Enter-view with Kendall Falcon & Theo Martins

Posted on 09/01/22

Hello friends,


Kendall Falcon here, I’ve been the Creative Director for BREDA the last 3 and a half years. And it has been the best kind of wild ride. BREDA has grown with so much heart and so much personality. Something truly special to me that quickly became my best teacher and one of the most fulfilling parts of my life. BREDA doesn't just create timepieces, BREDA is a reflection of our tight-knit team and community. It's bits and pieces of the idea that we're all brave in exploring our own unique ways of self-expression, stepping into our own vulnerability and our own confidence, and that we are all still learning—but there's a warm community that will welcome you, that hears you, that will feel what you're feeling, that relates to you, human to human. To everyone who’s followed along, thank you for growing up with us and joining the journey so far. I will be shifting my efforts within other areas of the company—more on those exciting projects another time, stay tuned!


And that leads me to the news we are most excited for, introducing you to our new Creative Director, Theo Martins (or Theophilus Oyegunle-Martins). I’ll start by saying, getting to know Theo over the years through past BREDA collaborations and now, through this exciting transition, has been such a treat. A true pleasure. Theo is a multidisciplinary artist and an individual in which I am incredibly inspired by. The vision he has for the worlds, products and experiences he creates come from a pure, passionate and patient space. And I am so excited to see all of the future blooming for BREDA through your eyes and your mind.


Read our interview below. BREDA community, meet Theo.

Tell us about your upbringing and family life.


My life has been a joyous ride. My parents immigrated from Nigeria to explore new territory and had me in Providence Rhode Island. A plethora of people, experiences, and sounds have birth to what I do. I owe a tremendous amount of gratitude to my Mother & Father who ushered in these miraculous gifts to me.


Describe a typical day broken down by time and how you spend it.


My devotion lies deep in the exploration and examination of my craft and my nature, so all of my time is consumed by that. Where it brings and whose path I cross by it is sort’ve the deal I’ve made, but regardless of where I am and what I'm doing it’s in keeping with one thing and one thing only.


What is your favorite time of day and why?


Oh, Morning is magical. It’s quiet and I’m empowered by the Sun. Late at night was a favorite time of mine, between 3–4 am. It was just as quiet as if the show was on hiatus. Which it was.

How do you view work and time? What does work-life balance mean to you?


No work-life balance whatsoever. I’m so into what I’m doing, so so deep into it that I’m completely lost as to what I would consider a “life” outside of my work. Frankly, life is short. I must use what time I am given to devote myself to what I’m most compelled to do. That’s really it.


What tools do you work with on a daily basis?


Anything from software to hardware and anything in between. My work lies in scribing so it begins with my hands. Then I’ll bring the idea into whatever mechanism it needs to further cultivate it. My workshop is filled with lots of random tools for whatever the job calls. A laptop is always around for good measure, mics, and stamps.


Can you describe your approach to design in one sentence?


Perhaps an allowance and understanding of what I believe I want to do and what is truly unfolding before me. Clarity.


What is one of the biggest lessons you’ve learned through your work and your practice?


I think it’s been in the direction of understanding that sincerity and devotion are all I really have to offer.

How would you describe your identity or presence as an artist? What compels you to share your ideas with the world?


You know, that’s a great question. I don’t know if I truly know. I don’t think any great artist knows, I think there comes an understanding that there’s a stream of energy, a force if you will, that is arising from something somewhere and when that understanding happens, I think you sort’ve give way to it as opposed to standing in front of it, detracting from it in any way. You get out of the way because you understand in some deep way that it’s a bit beyond you. You’re simply a conduit for it.